The Internet is expanding with the launch of over 800 new Generic Top Level Domains! Will you be ready for the release? Everything from .shop to .home and .design; the possibilities are endless! Jim the builder could reserve jim.builder and a vineyard in Marlborough could register vineyard.wine. The use of the new gTLDs can do a lot for your business. For one, you can swiftly set yourself apart from your competitors and keep your domain name short and hence more memorable.
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What are gTLDs?
Generic Top Level Domains (gTLDs) are the group of domains with the suffix at the end that does not have a country designation, for example .com and .net. These differ from Country Code Top Level Domains (ccTLDs), which are generally designated to a country e.g. .sg or .my. There are currently 22 Generic TLDs and more than 250 Country Code TLDs.
Why are they being released?
ICANN; the organisation that oversees domains on the Internet have decided to release these new domains as it will allow the Internet as we know it to rapidly expand. New gTLDs will open up infinite branding possibilities, greatly increase the number of good domain names currently available and has the potential to improve search engine visibility.
When are they released?
New gTLD release dates differ if you are a trademark owner or individual person. The planned public release date for these new gTLDs will be sometime after 30 June 2013. There are still a few details being finalised, like pricing and eligibility criteria, however, in the meantime here are a couple of things you can do to beat the crowds & safeguard your trademark.
Here’s what to do next
If you’re a trademark owner (business/ company):
- Register your trademark with the Trademark Clearinghouse (TMCH).
- The TMCH was launched 26th March 2013 and allows brand owners to submit and protect their registered trademarks across all new TLDs prior to and after general release to the public.
- It's the only ICANN authorised means for a brand owner to protect their trademark.
- By registering with the Trademark Clearinghouse, trademark holders are able to keep track of possible trademark infringements and apply for any of the new gTLDs during the 'sunrise period' (see next step).
- A basic trademark registration includes up to 10 domain names which match the trademark. These will be automatically generated by the Trademark Clearinghouse.
- Register gTLDs in Sunrise period
- Sunrise is an initial period of at least 30 days before domain names are offered to the general public.
- Trademark owners can take advantage of the Sunrise period to safeguard the domain name that matches their trademark; Webvisions will submit your gTLD Sunrise applications during this period.
- A Sunrise Period is mandatory for all new gTLDs and having a validated trademark entry in the Clearinghouse is the minimum requirement to participate in this limited pre-registration period.
- Trademark holders will have ample time to register their IP rights with a user-friendly web interface, or using an agent of their choice.
- After verification, these rights are centrally stored and can be used to register the corresponding domain name in any new gTLD, before general registrations open. This process shall greatly reduce the administrative burden and associated costs for trademark holders.
Keep Informed and Register your Interest
- Be informed
- As ICANN releases more information, we will do our best to keep you informed so that you have the best chance possible of reserving your desired new gTLDs.
- Contact us to find out more about the latest new gTLDs information and be kept up to date.
- Register your interest
- In the coming months we will allow you to register your interest in specific new gTLDs.
- There is nothing binding about registering your interest, so you can change your mind if you decide you’re no longer interested in them.
- When we have full information about the new domains, including pricing and any eligibility requirements for registration, you will be notified by email. You can decide at that point if you would like to go ahead with the pre-registration or decline the offer.