SEO: How to add Descriptions and Keywords
Looking to boost your site's search ranking? One of the first (and easiest) steps to take is filling out the Description and Keywords both for your entire site and the individual pages that make up your site.
Description and Keywords for your entire site can be found under Settings > SEO.
Description and Keywords for each individual page can be found under Pages > Advanced Settings. The Advanced Settings section for each page might be hidden at first, so be sure to scroll down.
We highly recommend utilizing these fields on all of your pages except for your Home page. The Home page fields should be left blank as it's best that this page relies on your site level SEO settings.
Both of these fields assist search engines in properly categorizing your site, but the Description field is the more important of the two as it's what Search Engines actually display as the description for your site in their own results.